The Investment Scientist

Chasing Winners Is NOT A Winning Strategy

Posted on: October 19, 2018


Recently, some of my clients asked me a very good question: “Why is my portfolio not doing as well as the S&P 500 index? Shouldn’t we invest more in US stocks?”

The answer is very simple. US equity is only one component of their portfolio, and it happened to do the best this year. The best component of the portfolio will always do better than the whole portfolio. That does not mean we should not diversify.

In fact, I hear similar questions all the time. Seven years ago, it was “Why didn’t we invest more in emerging markets? There’s no way the US market will do better than emerging markets.” Five years ago, it was “Why shouldn’t we put everything in gold? All of my friends are investing in gold.” In each case, I had to twist their arms to get them to stay invested in US stocks, and now they are thanking me.

It’s all too human to chase winners because we are driven by a powerful human tendency called the recency effect. Stated simply, it means that we overweight our most recent experience. This is one of many biases discovered by Nobel Prize winner Daniel Kahneman who is recognized as one of the founding fathers of behavioral economics. (The other two are Richard Thaler and Amos Tversky.)

Chasing winners (be it US equity, or emerging markets, or gold) has proven to be a losing strategy over the long run. I wrote an article about that seven years ago but the idea is still very valid today.

The article is based on Black Rock’s twenty year asset class return table. In it, I compare three strategies: momentum vs contrarian vs diversified. With the momentum strategy you always invest in the best performing asset class of the last year; with the contrarian strategy, you always invest in the worst performing asset class of the last year; with the diversified strategy, you just stay diversified and disciplined. Here is the result …

Strategy Average Return Standard Deviation Terminal Value of $100k invested
Momentum (MS) 3.88% 20.85% $135k
Contrarian (CS) 10.91% 21.32% $538k
Diversification (DS) 9.66% 12.61% $551k

As you can see, the momentum strategy has the highest return volatility (risk) and the lowest return! Go read the article yourself.

Schedule a Discovery review with me, or get my white paper for free: The Informed Investor: 5 Key Concepts for Financial Success.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


Michael Zhuang is principal of MZ Capital, a fee-only independent advisory firm based in Washington, DC.

Twitter: @mzhuang

Error: Please make sure the Twitter account is public.


%d bloggers like this: