Posts Tagged ‘anchoring’
This list is taken from an Irish Times article on behavioral economics.
1. LOSS AVERSION
People are more motivated by fear of a loss than hope of a gain, hence are more likely to seek to avoid a penalty than seek to gain bonus, even if both amount to the same thing.
2. ILLUSION OF CONTROL
For example, people feel an illusion of control when they’re allowed pick their own lottery numbers, even though they are no more likely to win by being given this choice.
3. DENOMINATION EFFECT
The tendency to spend more money when it’s denominated in small amounts (like coins) as opposed to large amounts (like large notes).
The Investment Scientist 